45-Year-Old Inventor Creates a Bracelet Craze

Until recently, Cheong-Choon Ng was a crash-test engineer for Nissan Motor Company. Now, life is a bit different for the 45-year-old Michigan dad, thanks to his invention that’s become a big hit with the preteen crowd.

Ng’s brainchild is the Rainbow Loom, a kit that allows kids to create colorful rubber-band bracelets using a loom and a crochet hook. As reported by this CNNMoney article, he began working on his idea three years ago after watching his two daughters making bracelets from rubber bands.

Once neighborhood kids began obsessively playing with an early rendition of the loom, Ng decided to take it to the next level. Among his toughest decisions: Investing $10,000 he managed to save for his daughters’ college fund.

Apparently the risk paid off. Ng told CNNMoney that a million or so of the looms have sold through various outlets. Michaels Stores (the arts-and-crafts retailer) began stocking the $17 kit in early August. It’s already selling ten times better than the chain’s next kids bestseller.

Here’s a video that shows one artist’s creations using the Rainbow Loom.


About Lynne Strang

I'm a freelance writer who helps organizations and individuals meet their marketing and communications goals. I am also the author of "Late-Blooming Entrepreneurs: Eight Principles for Starting a Business After Age 40." To learn more, please visit my website: lynnebeverlystrang.com.
This entry was posted in Business, Career Changes, Careers, entrepreneurs, Entrepreneurship, Leadership, Retirement, Success and tagged , , , , . Bookmark the permalink.

10 Responses to 45-Year-Old Inventor Creates a Bracelet Craze

  1. Kelly Michalek says:

    Interesting Lynne, we sell the looms and bands in our gift shop at the gym!! It has been crazy all summer!!


  2. Cute colors. I just might look for this for my grandson.

  3. Facing 50 says:

    Reblogged this on Facing 50 and commented:
    Great blog. A must read!

  4. These would be fantastic for the kids to put their own style on the bracelet. Neat idea.

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