How to Find Your Why

Mark Twain once said: “The two most important days in your life are the day you are born and the day you find out why.”

For some lucky people, “the day you find out why” arrives at an early age. But for many of us, finding our passion takes longer.

Vera Wang was 40 when she launched her beautiful line of bridal wear.

Pat Brown was almost 60 when he decided to find a way to produce delicious, affordable meat and dairy products directly from plants. Soon after, he founded Impossible Foods.

And then there’s Grandma Moses. She didn’t start painting until she was in her late 70s.

No matter where we are in life, each of us needs a purpose, a reason to get up in the morning.

Not long ago, I suggested five ways to “find your why” in a guest talk given to Hear Me Roar Toastmasters (HeR), which focuses on leadership issues of importance to women. I’m sharing the suggestions below with the hope that they’ll help others.

1) Get to know yourself better. This starts with knowing your core values. Do they include authenticity, a strong work ethic or kindness? Or maybe spirituality, community service, justice? When you have a clear set of core values, you can find a purpose that aligns with them.  

2) Scratch the Itch. Think about an unmet need in your life. Is there a pressing concern or issue that isn’t being addressed? Or a product or service that doesn’t exist? This could become your why. Many organizations and inventions came about because someone who had an itch uttered these seven words: There has to be a better way.

3) Try New Things. Thousands of nonprofits, with all kinds of missions, need help with data entry, marketing, translating, teaching – you name it. Choose a volunteer opportunity that lets you explore interests. It’s a great way to discover what you like – and what isn’t the right fit before you make a long-term commitment.

4) Be willing to make mistakes. On December 26, 2010, I launched this blog. Having never written one before, I had no idea what I was doing. I made lots of mistakes — but I kept going. More than a decade later, I’m still here. I would never have gotten this far if I had let a fear of mistakes get in the way.

5) Join Toastmasters. The mission of this terrific organization is to help its members improve their communication and leadership skills. It’s also helped many people find their calling. Some become professional speakers and leadership coaches. Others transition into advocates, mentors and teachers. Joining Toastmasters lets you find your voice.  

One more suggestion:  As you explore your life purpose, don’t forget to enjoy the journey. That, by itself, can be very gratifying.

Posted in Business, Career Changes, Careers, entrepreneurs, Entrepreneurship, Leadership, Retirement, Success | Tagged | 2 Comments

6 Late-Blooming Businesses Begun During the Pandemic

kadir-celep-I3N-kVCYvA4-unsplash

Photo by Kadir Celep on Unsplash

For business owners, COVID-19 brought many, many challenges. Yet the last year or so was also a time when some aspiring 40-and-older entrepreneurs decided to act. In some cases, these entrepreneurs moved forward on business ideas they’ve thought about for years. In others, they pursued new causes that presented themselves as a direct result of the pandemic.

Here’s a sampling of these businesses:  

Shakadi Arts – A paint-and-sip concept streamed via Zoom by Diana Daniels, a 66-year-old retired grandmother who lives in West Brighton, New York. As reported in this story, Diana began painting with her children and grandchildren via Zoom once COVID-19 lockdown shut everything down. Over time, her idea evolved into a “virtual abstract pour sip-and-paint class.” Her goal is “to give my participants a little distraction and have some fun.”

YesterToys – A Virginia Beach–based toy shop that sells old collectables. Owner Jim Augustine opened the store in August 2020 as a place to buy, sell and trade vintage toys. As this article explains, the 46-year-old “had always wanted to open a vintage toy shop, it just took a pandemic to push him to do it.”

Danielle Renee Beaute – A skin care and beauty line launched by Danielle Dials, who turned 40 in 2020. “We put so much pressure on ourselves to get things done in a timeline,” says Danielle in this article. “If this inspires another woman to start a business at 40, or older, that would make it all the more sweet.”

Diana Original Hoops – A hula hoop and exercise company started by Diana Miller. The 49-year-old from Baltimore took up hula hooping at the beginning of the pandemic. Now she holds socially distanced classes, which customers can attend free once they buy her custom-made hula hoops that she sells on social media.

Suzi Home Maker – A Peterborough, Ontario-based company that helps older adults with downsizing, de-cluttering, packing, donating and other tasks associated with a move. Founder Susan Dunkley, an active volunteer and member of her community for over 30 years, came up with her business idea in 2020 after a family member had to move while pandemic-induced lockdowns were in full swing. Her husband, then recovering from COVID-19, wasn’t well enough to help – so this job fell upon Susan. “I realized that there was a great need for elders in our community for this type of service,” she says in this article.  

ADV Roof Tents – Thomas Parkes, 51, is the founder of this Bristol, UK startup, which sells foldout tents that sit on top of a vehicle. Before the pandemic, Thomas ran another company where he took clients on challenging off-road adventures. Although COVID-related travel restrictions squelched this business, Thomas found a new opportunity in the growing popularity of staycations. As he explains here, his latest endeavor provided a big plus: the opportunity to work with his son.     

Posted in Business, Career Changes, Careers, entrepreneurs, Entrepreneurship, Leadership, Retirement, Success | Tagged | 2 Comments

8 Ways to Become More Resilient

Photo by theverticalstory on Unsplash

For entrepreneurs, a key trait for success is resilience. While that’s always been the case, an ability to weather tough times matters more than ever as the pandemic continues to upend the world.

To boost your resilience, consider these suggestions:

1) Think long-term. As seen from such disrupting events as 9/11, the 2008 mortgage meltdown – and now COVID-19 — a crisis changes the way we live and operate. This disruption, in turn, creates new needs – and new opportunities for innovative people who seek to make things better.

2) Take care of yourself. The basics — eating well, regular exercise, getting enough rest – give you a positive mindset and a fitness level needed to endure a difficult stretch.

3) Surround yourself with resilient people. Through osmosis, you’ll pick up their philosophies and glean tips about dealing with hardships.

4) Be someone’s rock. Providing support for a person who’s struggling improves your own ability to cope. When you help others get stronger, you get stronger too.

5) Believe in something bigger than you. This could be your faith, a social mission, or a desire to leave a legacy for younger family members. Having a larger purpose puts things in perspective and helps you remember what’s most important.

6) Get comfortable with being uncomfortable. Cold calls, public speaking, networking – everybody has a nemesis that puts them outside their comfort zone. Rather than running away from your nemesis, confront it. Embrace it. Through repetition, you become less uncomfortable.

7) Be willing to make mistakes. Chances are most people won’t notice or care. If somebody does criticize the mistake, so what? It isn’t the end of the world. When you adopt this thinking, you develop a thicker skin.

8) Keep going. Daily action augments your ability to ward off negativity and other forces that threaten your progress.

In the words of Martin Luther King, Jr, “If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.”

Posted in Business, Career Changes, Careers, entrepreneurs, Entrepreneurship, Leadership, Retirement, Success | Tagged , | Leave a comment

How One Woman Found Her Calling in an “80-Year-Old Startup”

By Lynne Beverly Strang, Late Blooming Entrepreneurs

As Stuckey’s CEO, Stephanie Stuckey aims to continue the legacy started by her grandparents.

For almost three decades, Ethel “Stephanie” Stuckey had a successful career in environmental law, sustainability and politics. Now she’s gone in a totally different direction for her next chapter.

In 2019, Stephanie became a first-time business owner at age 53 when she bought Stuckey’s, the roadside pecan stores begun in Eastman, Georgia by her grandparents, W.S. Stuckey Sr. and his wife Ethel, during the 1930s.

The purchase of all of Stuckey’s shares took most of her life savings but Stephanie knew she had to act. “I couldn’t pass on the opportunity to take back the business and see my family’s legacy restored,” she says.

Reviving an Ionic Brand

If you’re over 50 and your family took road trips in the South or Southwest, you might remember Stuckey’s pecan log roll, grilled pimento cheese sandwiches, the touristy knickknacks (like seashell ashtrays and plastic green toy alligators) in its souvenir shops, and the pitched roof with teal blue shingles that marked its restaurants. In its heyday, more than 350 Stuckey’s dotted the U.S. roadways.

By the 1970s, the network began to wane after a large corporation purchased the business. In 1984, W.S. “Billy” Stuckey, Jr. – Stephanie’s father who was a five-term congressman from Georgia’s 8th District — acquired the company and began to turn it around.

Like so many others who grew up in America during the 60s and 70s, Stephanie has childhood memories of Stuckey’s, tagging along when her family visited its locations. But she never worked at the company until she became its CEO. It was a huge transition for someone who spent almost 30 years as an attorney specializing in sustainability and served as a member of the Georgia House of Representatives for 14 years.

Once she took the reins at Stuckey’s, she had to get up to speed quickly. Recognizing she needed help, Billy Stuckey put his daughter in touch with Robert “RG” Lamar, Jr., who was running another family-owned business called Front Porch Pecans. In September 2020, Stuckey’s acquired Front Porch Pecans and RG Lamar became Stephanie Stuckey’s business partner, bringing hands-on experience managing the day-to-day operations of a pecan company.

At 37, RG Lamar is 18 years younger than Stephanie – an age difference that she sees as a big plus. “In addition to balancing out my skill sets with solid financial acumen and knowledge of the pecan business, RG has fresh ideas and a different perspective,” she says.

Embracing Social Media

RG Lamar has “fresh ideas and a different perspective,” says Stephanie Stuckey about her business partner.

With RG on board, Stephanie is able to focus more of her attention on Stuckey’s marketing and pitching the company to potential partners. As a state legislator and a lawyer, she learned the basics of storytelling and public speaking, giving her a strong comfort level in front of in-person and virtual audiences. All of that experience comes in handy as she reintroduces the Stuckey’s brand to those who remember it, and creates awareness among younger people who weren’t around during the company’s peak.

“The number one rule in public speaking is ‘know your audience,’” she says. “That’s true about social media as well. Before I post anything, I always ask why people should care and how it’s relevant to them.” She also engages her audiences with interesting, historical images and shares personal anecdotes that let customers get to know the people behind the brand.

Her emphasis on marketing seems to be paying off. After five straight years of losses, Stuckey’s made a small profit during the second half of 2020. “I don’t consider myself especially skilled. I just know how to tell a story,” she says modestly, “and I’m passionate about the Stuckey’s brand.”

Lessons Learned

When it comes to entrepreneurship, Stephanie agrees that starting a business at a later age has advantages. “It’s less about the skills because you can acquire those,” she says. “Your character, your resilience and your ability to function under stress – that’s more important. You also tend to be more financially secure and have a credit history, making it easier to have access to capital.”

For aspiring entrepreneurs of all ages, her transition offers other lessons. Among them:

Play to your strengths – A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis or books such as StrengthsFinder 2.0 can help you determine what you do well – and where you need help.

Revisit your strategic plan regularly – All too often, a business plan sits on a shelf collecting dust. Stephanie says she reviews and revises her business plan quarterly.

Don’t burn bridges – While serving in the Georgia state legislature, Stephanie learned that an opponent on one issue may become an ally on another. The same is true in business. It pays to always be respectful, open-minded and willing to listen to others with different points of view.

What’s Next

“Things are really exciting right now,” says Stephanie. “I feel like we’re at a tipping point – and that in some ways, we’re like an 80-year-old startup.”

The company just purchased a manufacturing plant in Wrens, Georgia, which will enable most of its core candy and pecan snack items to be produced in-house. Plans are underway to add new product lines geared towards health-conscious consumers and those who enjoy a decadent treat every now and then.

In addition to growing its e-commerce platform, Stuckey’s expects to add to its 70-plus franchises, focusing on quality rather than quantity. “Our future locations are likely to be in the South and Southwest since that’s close to our distribution center and we have a solid customer base there,” says Stephanie. “But we’ll base our decisions on market research, traffic counts and other data.”

For this roadside business, the road ahead won’t be easy. But Stephanie believes Stuckey’s can make a comeback by following the same principles used by W.S. Stuckey Sr.

“My grandfather used to say, ‘Every traveler is a friend,’ and he meant it,” she says. “That fundamental philosophy will never change.”

Posted in Business, Career Changes, Careers, entrepreneurs, Entrepreneurship, Leadership, Retirement, Success | Tagged , , , , | 2 Comments

Late-Blooming Entrepreneurs Celebrates 10th Anniversary

On December 26, 2010, I launched this blog. My first story — a one-sentence post titled “Hello World!”– wasn’t exactly a barn burner. Yet it was gratifying to click on the “publish” button and watch the post go live.

My kids thought it was pretty funny. “Look,” one of them shouted gleefully. “Mom is starting a BLOG!”

I can’t blame them for having some good-natured fun at my expense. Having never written a blog before, I didn’t know what I was doing. But I did have a vision: to create a place where I could share the inspirational stories and interesting research I unearthed as I wrote my book about 40-and-older entrepreneurs.

Over time, the blog became so much more. After I wrote this post about a Five Guys franchisee, I heard from a former work colleague I hadn’t spoken with in many years. Soon after, we met for burgers and fries at a local Five Guys restaurant. That meeting rekindled our friendship. We enjoyed several more lunches together before she passed away from cancer five years later.

I’ve also connected with other bloggers and business leaders I wouldn’t have met otherwise. Some of these connections, in turn, led to conversations about a wide range of entrepreneurial topics, from finding the right business idea to dealing with setbacks. After I wrote about late-blooming entrepreneur Steve Fredlund and his first-ever TEDx talk titled “Putting the Right Peeps in Your Jeep,” Steve invited me to be a guest on his podcast. We had a great conversation about the value of public speaking for small business owners.

From these types of exchanges, I’ve seen that late bloomers who start successful endeavors tend to be persistent. They are also optimists. Rather than seeing themselves as “too old,” they embrace the many benefits – such as life experience, knowledge and resilience — that come with starting a business at an older age.

To mark 10 years of blogging, I’m re-sharing 10 of my favorite posts. After 264 posts, it’s tough to narrow the list to just 10 — but I hope you enjoy this walk down Memory Lane.

Whether you’ve just started reading this site, or have been visiting it for a while, thank you for joining me on my blogging journey. Wishing you much success in 2021.

Lynne

******************************

How One Couple Found a Business Idea Seven Thousand Miles from Home

Late-Blooming Mompreneur Thinks Outside the Lunchbox

Building a Business One Bike Wheel at a Time

Cookies on Call: Franny Martin’s Sweet Success

A Love for Photography Leads to a Business

How Two Friends Built a Gourmet Licorice Business Together

Cyber Security Entrepreneur Turns Her Vision into Reality

How One Dad Teaches His Kids About Entrepreneurship

From Crunching Numbers to Chopping Veggies: How a 40-Something Found Her Calling

How a 60-Year-Old Entrepreneur Crushed His First Gravel Bike Race

Posted in Business, Career Changes, Careers, entrepreneurs, Entrepreneurship, Leadership, Retirement, Success | Tagged | 2 Comments

5 Business Books to Read Over and Over

Photo by Dakota Corbin
on Unsplash

Each year, somewhere between 600,000 and one million books get published in the U.S. alone. With so many new titles to choose from, why would you want to re-read books that are already on your shelves?

Repetition makes things stick. Sometimes you need to read a book two or three times (or more) for its key ideas to sink in and take hold.  

You catch things you missed earlier. A standard business book is around 50,000-60,000 words, according to this blog post by ghostwriter Ginny Carter. With that many words, some details might not get noticed the first time around.   

You don’t have to start at the beginning. If you’re looking for certain information, you can choose sections or chapters to review — and understand the context — without having to re-read the whole book.    

It’s fun to re-read your favorites. Old books are like old friends. It’s enjoyable to spend time with them.

As the pandemic lockdowns continue, now is a good time to enjoy some of these favorites and learn from them again. Here are a few business books that I go back and re-read from time to time:   

Think and Grow Rich – In this book first published in 1937, author Napoleon Hill presents principles used by Andrew Carnegie, Thomas Edison, Henry Ford and other millionaires to become wealthy.

The Seven Habits of Highly Effective People – Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. First published in 1990, it’s packed with wisdom and advice that’s still relevant today

How to Stop Worrying and Start Living – In this book, author Dale Carnegie (probably best known for “How to Win Friends and Influence People”) presents time-tested methods for conquering worry.   

Time Tactics of Very Successful People – Written by B. Eugene Griessman, this book is concise, easy-to- read and, of course, gets right to the point. This post lists a few of the book’s tactics.

Customers for Life – Author Carl Sewell shares principles that he used to build his auto dealership into a near $1 billion business and become one the top retailers in the U.S.

Are there some business books you read over and over?  Please feel free to mention them in the comments below.

Posted in Business | Tagged , | 4 Comments

7 Online Communities for Older Entrepreneurs

Photo by My Life Through a Lens on Unsplash

In this time of social distancing, community matters big time for those who of us who are small business owners and solopreneurs. We need to brainstorm ideas, keep learning and stay connected with others. Being part of a group helps us cope with pandemic fatigue and stay positive about the future.

Shown below is a list of online communities where aspiring or current mid-life business owners can connect with one another. While one or two of these virtual gathering places have broader missions, each offers something of value for 40-and-older entrepreneurs. So go ahead and explore. See which one(s) feel right to you.    

Your Next Chapter – Business & Life Beyond 40 Founder Angela Raspass created this Facebook community “to inspire and support women with the confidence and clarity to create their Next Chapter — a fresh story where you own and leverage the value of your unique experiences and insights, accessing the full depth of your inner resources and power, expressed through a meaningful business vision.”

Small Small Business – Founded by late-blooming entrepreneur Steve Fredlund, this Facebook group believes “thriving small, small businesses are the key to revitalizing our communities.” Small Small Business seeks to connect owners, community leaders, experts and anyone else who wants to be part of a small, small business revolution.

The Transition Network — An inclusive community of professional women, 50 and forward, whose changing life situations lead them to seek new connections, resources and opportunities. Through small group interactions, programs and workshops, members inspire and support each other to continue a life of learning, engagement and leadership in the world.

Celebrating Life After 50 – While this Meetup’s roots are in in St. Louis, its virtual events draw participants from all over. The group’s mission is to build a lively, dynamic community of people who are leaving traditional work to pursue their passions and life-long dreams. 

The Encore Network – Created by Encore.org, this LinkedIn group describes itself as “a coalition of leaders and organizations who view longer lives as an asset.” The Encore Network connects members to help them learn, grow, tap their talents and impact their communities.

GetSetUp – This peer-to-peer learning community enables older adults to learn a wide range of skills. Retired educators teach the classes, which are small, relaxed and a great setting to meet new people. Class offerings include “Building Your First Website,” “Share Your Thoughts in a Podcast,” and “How to Set Up a Store on Ebay,” to give a few examples.

Baby Boomer Business Owners – Discussion topics for this LinkedIn community include succession planning, strategies for business exits, working with multi-generations, retirement planning and other challenges faced by older entrepreneurs.

Posted in Business | 13 Comments

From Academic to Food Entrepreneur: Pat Brown’s Impossible Journey

Impossible Foods founder Pat Brown believes “you have to bet on your own success.”

Why would a tenured professor in his late 50s leave a job he loved to start a company he never intended to create? Meet Pat Brown, who did just that.

By any measure, Brown is a smart guy. He has three degrees, including an M.D. and a Ph.D in Biochemistry, from the University of Chicago. He’s a world-renowned geneticist whose resume includes stints as a Howard Hughes Medical Institute (HHMI) investigator and a professor of biochemistry at Stanford University’s School of Medicine.

As he neared his 60th birthday, Brown reached a crossroads that’s familiar to many of us who have been in the workforce for a long time. He pondered two questions.

How should he spend the rest of his career?

What could he do to make the world a better place?

The answers came during an 18-month sabbatical from his positions at HHMI and Stanford. Brown concluded that the world’s biggest environmental problem was the use of animals to produce food.

The best way to reduce this problem, he reasoned, was to find a way to make delicious, affordable meat and dairy products directly from plants. That solution meant competing in the marketplace and starting a business, even though he never planned to become an entrepreneur.

Brown left Stanford and, in 2011, launched Impossible Foods. Its first creation was the Impossible Burger, made entirely from plants but with a taste geared toward people who love ground beef. In January 2020, the Redwood City, California-based company added two more products: Impossible Pork and Impossible Sausage.

Today, Brown’s priorities are different than the ones he had earlier in his career.

“If I would have realized how catastrophic the use of animals in the food system was when I was in my 20s, instead of going into biomedical research, I would have gone right to working on this problem,” he told Business Insider.

While Brown’s success may be extraordinary, he follows certain fundamentals that any entrepreneur can apply. He’s honest about his capabilities. He hires well. And he doesn’t place limits on himself.

“You have to bet on your own success,” he says.

You can learn more about Pat Brown and his journey by listening to this NPR interview.

Posted in Business, Career Changes, Careers, entrepreneurs, Entrepreneurship, Leadership, Retirement, Success | Tagged , , , , | Leave a comment

Why Volunteering is a Good Thing for Entrepreneurs – Part Two

In January, I wrote this post about the many benefits that entrepreneurs gain from volunteering. Today’s post adds to this theme by sharing a recent interview conducted by Steve Gladis, Ph.D., a leadership speaker and executive coach based in Fairfax, Virginia.

Gladis’ guest is Len Forkas, who started both a company and a nonprofit in his 40s (you can learn more about his entrepreneurial journey from this post). In the interview, Forkas discusses how his upbringing shaped his views about volunteer work, the role it played to  help him achieve his goals, and the leadership skills he learned from this experience.

Here’s the video for those who might like to take a look.

Posted in Business, Career Changes, Careers, entrepreneurs, Entrepreneurship, Leadership, Retirement, Success | Tagged | Leave a comment

The Benefits of Trying Something New

Competing online in District 29 Toastmasters’ Tall Tales contest

Earlier this year, I decided to try my hand at a tall tales speech contest. It was a decision made with a touch of trepidation.

I had never given a tall tale before. Heck, I wasn’t sure what it was — but it sounded like fun. As someone who usually gives professional presentations, I was ready for a change.

The 2020 tall tales event was one of four speech contests held by District 29 of Toastmasters International, which teaches communications and leadership skills. After deciding to compete, I attended a workshop on the type of public speaking I was about to attempt.

A tall tale, I learned, is a story with a highly-exaggerated and improbable plot. Ideally, the presenter sets the scene, defines the main characters and overall mood, creates a problem and devises a solution. Essential elements include sarcasm, puns, slapstick or other forms of humor. The most successful tall tale speeches often include a funny costume and a prop or two.

With that guidance in mind, I began crafting a 3-5 minute tale for the competition. The result was “Aunt Lulu’s True Love,” a story about my fictitious 7 foot, 2-inch aunt who joins the military and meets a man who appears to be equally tall. After Lulu learns her love interest wears 24-inch platform shoes, the couple decides to get married anyway, recognizing that height doesn’t matter when it comes to happy relationships.

To my surprise, Aunt Lulu and I won at the Club, Area and Division levels of the contest. We went all the way to the District level – and won there, too.

What did I take away from this experience? It was indeed fun, despite the fact that COVID-19 forced the tall tales contest to be conducted via video conferencing.

For me, the contest also reaffirmed that a willingness to try something new — and go out on a limb — usually reaps benefits. Here are some of them:

You gain confidence. Even if the new activity doesn’t pan out, you grow just by getting out of your comfort zone.

It sparks creativity. A change stimulates your thinking and helps you see things in a new way.

You make new contacts. Exploring a new endeavor puts you in touch with a different circle of people. Since you share a common interest, some of these new acquaintances may become friends – or even business partners, depending upon the interest.

You may surprise yourself. A new activity can unearth a previously undiscovered talent or aptitude that lies within you.

As demonstrated by countless late-blooming entrepreneurs (and this teller of tall tales), skills can be acquired at any age if you put in the time to learn them.

When a new interest beckons, answer. You’re never too old to try something new.

Posted in Business, Career Changes, Careers, entrepreneurs, Entrepreneurship, Leadership, Retirement, Success | Tagged , | Leave a comment