Michael Jackson — a Savvy Entrepreneur

Music wasn’t Michael Jackson’s only talent. He was a sharp, polished entrepreneur who knew his audience and who, until his death in 2009, was constantly trying to improve his product and refine his brand.

In an interview with BusinessNewsDaily, Joe Vogel, author of “Man in the Music: The Creative Life and Work of Michael Jackson,” says one of Jackson’s greatest qualities was “his ability to envision something in his mind – something bold and different and innovative – and then have the willpower and work ethic to realize it.  He was constantly challenging himself and those around him to push beyond the ordinary.”

Vogel tells BusinessNewsDaily that Jackson often had friends and collaborators read “Jonathan Livingston Seagull,” which is about refusing to conform and striving for excellence.  “You see, even with his “This Is It” concerts at the age of 50, he wouldn’t accept mediocrity,” Vogel says. “He wanted the shows to be unlike anything people had experienced before.”

In addition, Vogel says he thinks Jackson “was a lot like Steve Jobs in that each new product – whether an album or video or single – was an event.”

You can read the full BusinessNewsDaily interview here.

Advertisements

About Lynne Strang

I'm a writer who blogs about 40-and-older business owners. I am also the author of "Late-Blooming Entrepreneurs: Eight Principles for Starting a Business After Age 40." Outside of work, I enjoy reading, cooking, vegetable gardening and exercise (especially cycling).
This entry was posted in Business, entrepreneurs, Entrepreneurship, Leadership, Success and tagged . Bookmark the permalink.

What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s