A Retired Admiral Becomes an Entrepreneur – And Finds a New Way to Serve Others

Robert O. Wray, Jr.

As a two-star nuclear-trained admiral in the U.S. Navy, Robert O. Wray, Jr. inspected ships, submarines and carriers while reporting to Congress on their status. Now he’s found a new calling: creating technology to help seniors.

What led him to this business idea?  Two things.

One, he wanted to do something to help his aging parents and in-laws.

And two, he saw a void in the marketplace for technology that assists seniors, the fastest growing segment of the American population

In 2013, Wray founded BlueStar SeniorTech when he was in his mid-50s. The Rockville, Maryland-based business offers technology-based products and services to help seniors, veterans and their family members age safely within the comfort of their homes.

“As a proud member of the Naval Academy and product of a family who has multiple generations of veterans who have served our country including my own dad and father-in-law, I feel it is our duty to provide this service,” said Wray in this announcement.

Among BlueStar’s suite of products are wearable medical alerts and health monitoring devices. There’s also a controller that turns off the heat of a stove when left unattended, and a smart pillbox that helps people remember to take their medications at the right times.

BlueStar serves all seniors but hires vets, donates to veterans causes and offers special pricing to vets and their families. Not surprisingly, the company gets its name from the military (a Blue Star family consists of the immediate family members of someone who currently serves in the Armed Forces).

Wray’s former life as a Navy officer is very different than his current one as a business owner.  But these two occupations have at least one thing in common.

As a recent story on local television station put it, “In uniform, he served to protect.  As a civilian, his mission remains the same.”

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About Lynne Strang

I'm a freelance writer who helps organizations and individuals meet their marketing and communications goals. I am also the author of "Late-Blooming Entrepreneurs: Eight Principles for Starting a Business After Age 40." To learn more, please visit my website: lynnebeverlystrang.com.
This entry was posted in Business, Career Changes, Careers, entrepreneurs, Entrepreneurship, Leadership, Retirement, Success and tagged , , . Bookmark the permalink.

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