February can be a tough month for entrepreneurs. The holiday parties are over. People may be reluctant to spend money right now. They’re still paying credit card bills for the gifts they bought in December.
Then there’s the weather, a big factor for those of us who live in the Northern Hemisphere. When ice and snow keep customers away, brick-and-mortar businesses suffer. So do the moods of their owners and employees.
How do you keep going when it’s the dead of winter and spring seems far away? Here are some ideas that may help:
Join a networking group. You’ll meet new people and may come away with ideas to grow your business. If you prefer virtual networking, LinkedIn has all kinds of professional groups to explore. An advantage of in-person groups, however, is the opportunity to get out of your office and attend events (a good remedy for cabin fever). Meetup can be a good place to find groups that share your interest.
Put the quiet time to good use. Clean your work space, organize your files or tackle another indoor project. Compile the information you’ll need to file your tax return. This particular activity isn’t exactly motivational but you’ll be glad you took care of it.
Review your goals. Remember that list you made for the New Year? Read through it for a jolt of inspiration. Print another copy and put it in a place where you’ll see it every day.
Get one-on-one support. Head to SCORE’s website to find free counseling. Or consider hiring a coach, which can be a worthwhile investment. Third-party accountability can do wonders to keep you on track during times when you’re tempted to slack off.
Be a mentor for someone else. It’s uplifting to help others – plus you’re sure to learn from the experience.
Exercise. Hit the gym or, better yet, go outside for a walk and some fresh air. It will clear your mind and make you feel better.
If all else fails, remind yourself that February only comes once a year. Take some time to enjoy the good things it has to offer, including that special occasion on the 14th. Happy Valentine’s Day, everyone.