Why Odd Couples in Business Can Be a Good Thing

Martha Stewart and Snoop Dogg

Martha Stewart and Snoop Dogg

This fall, Martha Stewart and Snoop Dogg will co-host “Martha & Snoop’s Dinner Party,” a new weekly TV show. She’s a home decorating guru. He’s a rapper. She’s 75 years old. He’s 44.

As unlikely as this duo may seem, it’s a reminder that opposites attract. Odd couples with the right chemistry can generate results that are different, creative and edgy.

If you’re exploring prospective partners for a startup, new program or another endeavor, why not widen your net and consider a few “oddballs”? Some possibilities:

People who are younger than you – Energy, tech know-how, new ideas and a youthful perspective are just some of the advantages of teaming up with someone from a younger generation.

People who are older than you – Wisdom, experience, perspective and seasoned judgment typify those in the second halves of their lives, as demonstrated by the 40-and-older entrepreneurs featured on this blog.

Competitors – Joint initiatives are possible, especially if you’re in different markets. My spouse, who owns several bicycle stores in the Washington, D.C. area, works regularly with another dealer in California. They visit each other’s stores. They exchange ideas. Each has benefited as a result.

People from other industries – This can open your imagination and expose you to ideas or ways of looking at things that you might not encounter otherwise. Proctor & Gamble had a program where it swapped employees with Google and encouraged “open innovation” with those outside the company.

Sure, oddball relationships take work. But they make life richer and more fun. What can be better than that?

About Lynne Strang

I'm a freelance writer who helps organizations and individuals meet their marketing and communications goals. I am also the author of "Late-Blooming Entrepreneurs: Eight Principles for Starting a Business After Age 40." To learn more, please visit my website: lynnebeverlystrang.com.
This entry was posted in Business, Career Changes, Careers, entrepreneurs, Entrepreneurship, Leadership, Retirement, Success and tagged , . Bookmark the permalink.

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