Nine Business Book Takeaways That Can Help Your Startup

Whether you’re new to entrepreneurship or been at it for a while, these ideas from noted business books can help you reach your goals:

1) Don’t try to win by competing in an already crowded market space. Create an uncontested new market space that makes the competition irrelevant. — Blue Ocean Strategy by W. Chan Kim

2) An effective advertisement depends upon using the right appeal. The wrong advertising can actually reduce the sales of a product. – Ogilvy on Advertising by David Ogilvy

3) A critical question is not whether you’ll have luck. It’s what you do with the luck that you get. Great by Choice by Jim Collins

4) Thinking big can get you somewhere. But combine it with thinking long and you have a recipe for greatness. – Never Too Late to be Great by Tom Butler-Bowdon

5) When we resist something, it can seem harder than it really is. But when you decide to stop dreading a chore and focus on getting it done, it won’t seem nearly as painful. – The Nonfiction Book Marketing Plan by Stephanie Chandler

6) If you excel in a particular area and can channel it into a business, chances are you are going to do it better than your competition. – The Pampered Chef by Doris Christopher

7) Followers want someone who will tell them the truth, be with them when the going gets tough, give them optimism and hope in the future, and keep the ship on even keel. – Positive Leadership: The Game Changer at Work by Steve Gladis, Ph.D.

8) Anytime you’re tempted to upsell someone, stop what you’re doing and “upserve” instead. Don’t try to increase what they can do for you. Elevate what you can do for them.  – To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink

9) Building a great business isn’t about the destination. Enjoy the journey. You’ll be sorely disappointed if you’re racing to get to the end. – Traction by Gino Wickman

About Lynne Strang

I'm a freelance writer who helps organizations and individuals meet their marketing and communications goals. I am also the author of "Late-Blooming Entrepreneurs: Eight Principles for Starting a Business After Age 40." To learn more, please visit my website:
This entry was posted in Business, Career Changes, Careers, entrepreneurs, Entrepreneurship, Leadership, Retirement, Success and tagged , , . Bookmark the permalink.

12 Responses to Nine Business Book Takeaways That Can Help Your Startup

  1. kbeezyisviral says:

    Wonderful tips that will help you succeed at anything you choose to achieve and work towards. A lot of these I do naturally, but there are a couple I need to continuously remind myself about. Thank you for sharing.

  2. Enjoyed Blue Ocean Strategy!!

  3. Joan B says:

    lots of food for thought here! thanks

    • Lynne Strang says:

      You’re welcome. Your “Entrepreneur Next Door” podcast sounds interesting. Is it still active?

      • Thanks Lynne. Yes, we are still working on Entrepreneur Next Door. We have a number of podcasts done but we have not officially launched yet. Just making sure we have enough done ahead of time that if our schedules don’t let us record new ones for a bit we don’t have an interruption. It has been awesome interviewing and hearing the stories from these great people.

    • Lynne Strang says:

      I bet it has. Please shoot me an email ( when you launch. Best wishes — Lynne

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