At age 66, George Zimmer, the founder of Men’s Wearhouse, has two new businesses.
One is zTailors where customers can rent tuxedos online and get them delivered to their homes. On its website, the company says it “gives everyone an opportunity to look their best with just a tap of their smartphone.”
The other business is Generation Tux, an online rental service for tuxedos and suits. Customers shop online via the GenTux Studio, enter measurements and receive their items. After the event, everything goes back in the shipping box and returned.
As reported in this MarketWatch article, the two businesses are a good fit for Zimmer, who opened the first Men’s Wearhouse more than 40 years ago. Zimmer’s fame arose from the clothing retailer’s commercials and his baritone-voiced delivery of its tagline: “You’re going to like the way you look. I guarantee it.”
Zimmer and Men’s Wearhouse parted ways in 2013. On the day he was fired, Zimmer had a heart-to-heart talk with his family over dinner.
“You’ve always seen me as a successful businessman and now you’ve seen me on my butt,” he said. “Now you’re going to see how I get back up.”
With zTailors and Generation Tux, Zimmer has found a way to combine his clothing experience with the Internet – and have fun at the same time. On New Year’s Eve, he will marry a couple in New York Times Square. Generation Tux will be the official tuxedo for the Big Apple’s annual ball-dropping event.
Apparently, retirement isn’t in the cards for George Zimmer, described by the Generation Tux website as “an entrepreneur, business leader and a bit of a hippie.” Says Zimmer: “If you’re fortunate to do something you love, retiring is punishment.” That may be a bit extreme but we get the idea.