A few years ago, Emily Deane was being bullied at school. So her mother Julie decided to do something about it.
Julie went and found a nearby school that promised a happier environment for her daughter. She wanted her son, Max, to go as well. But it was a private school — and Julie didn’t have the money to send them there.
In 2008, Julie Deane started The Cambridge Satchel Company in the UK to earn the money she needed. She was in her early 40s and had no business experience. But she did have the unwavering support of her mother, Freda — and apparently a very good business idea. Today, the company’s bags are in hundreds of stores. It has 70 employees and ships its products all over the world.
Here’s a video about Cambridge Satchel’s story.
The bags are beautiful! Thank you for sharing this story.
It’s quite a story, isn’t it? Glad you like it!
Reblogged this on Edmonton Small Business Tips and commented:
This just goes to show you the importance of believing and doing . . . an awesome story to encourage you entrepreneurs out there.
While the “doing” part may require a business plan or some other type of road map, it’s well worth the effort. Thanks for the reblog!
It’s amazing what a little bit of determination can accomplish! Julie may have been a late bloomer in the business world, but I believe it is never too late to make a difference. I hope other people will be inspired to make a difference like Julie, no matter what their age.
Me, too. That’s what this blog is all about! Thanks for commenting.
In the US apparently 90% of new businesses fail within the first 18 months. I am trying to get a handle on the factors that make the 10% work. Where do you think you succeeded where most others fail?
Great question. In addition to the right product/service idea, I’d say planning (or lack of) is a significant factor. Entrepreneurs who prepare a written business plan — and put themselves through the related critical thinking process — have a big advantage over those who don’t. Tenacity, financing, pricing strategy, management and a willingness to bring in needed help also matter.
Anybody else want to weigh in?