Artist/Educator Wins “Experienced Dreamers” Contest

On August 6, Pittsburgh, Pennsylvania officially welcomed 56-year-old Tess Lojacono as the winner of the city’s Experienced Dreamers Project, a national contest that invited entrepreneurs age 45 and older to submit proposals for launching their dream venture in Pittsburgh. The contest attracted entries from 29 states and the District of Columbia.

Lojacono, who’s from East Aurora, New York, owns Fine Art Miracles, which offers fine arts courses to residents of assisted living facilities and nursing homes.  As the contest winner, she will receive $50,000 when she completes her move to Pittsburgh this fall.  After living in Pittsburgh for one year, another $50,000 will be placed in a charitable fund at The Pittsburgh Foundation to be used by Lojacono in support of local nonprofits.

According to a news release, the contest arose from a study that found the city could generate an economic impact of $2.6 billion by attracting 1,250 “young Boomers” over the next 20 years. This 45+ age demographic, noted the release, has “the knowledge and economic capacity to pursue new career and lifestyle opportunities, and the potential to create millions of dollars in economic impact for the cities that lure and retain them.”

More details about the contest and its winner can be found here.


About Lynne Strang

I'm a freelance writer who helps organizations and individuals meet their marketing and communications goals. I am also the author of "Late-Blooming Entrepreneurs: Eight Principles for Starting a Business After Age 40." To learn more, please visit my website:
This entry was posted in Business, Career Changes, Careers, entrepreneurs, Entrepreneurship, Leadership, Retirement, Success and tagged , , , . Bookmark the permalink.

2 Responses to Artist/Educator Wins “Experienced Dreamers” Contest

  1. What a great idea and how great that it came out of Pittsburgh too! The demo and the geographic location are not your typical demographics for entrepreneurship….we often think of 20+, Silicon Valley entrepreneurs. I just love that “Experienced Dreamers” is aiming to break barriers on both counts – well done!

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