Since opening Cupcake Girls Dessert Company two years ago, 47-year-old Keri Bonner has seen her Florida business take off more than she ever expected. In an interview with jacksonville.com’s Drew Dixon, Bonner talks about why she started a cupcake company, the difficulties of running a business, her marketing approach and why she chose the name Cupcake Girls.
“Branding is very important,” says Bonner. “All the cupcakes have girls’ names. Every cupcake has a name.”
The customer base for Cupcake Girls goes well beyond its location in Jacksonville. According to jacksonville.com’s article, the business has become so popular that Bonner says franchising is a possibility.
You can read Dixon’s full Q and A with Bonner here.
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