Business is Cooking for Cupcake Entrepreneur

Since opening Cupcake Girls Dessert Company two years ago, 47-year-old Keri Bonner has seen her Florida business take off more than she ever expected.  In an interview with jacksonville.com’s Drew Dixon, Bonner talks about why she started a cupcake company, the difficulties of running a business, her marketing approach and why she chose the name Cupcake Girls.

“Branding is very important,” says Bonner.  “All the cupcakes have girls’ names.  Every cupcake has a name.”

The customer base for Cupcake Girls goes well beyond its location in Jacksonville.  According to jacksonville.com’s article, the business has become so popular that Bonner says franchising is a possibility.

You can read Dixon’s full Q and A with Bonner here.

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About Lynne Strang

I'm a writer who blogs about 40-and-older business owners. I am also the author of "Late-Blooming Entrepreneurs: Eight Principles for Starting a Business After Age 40." Outside of work, I enjoy reading, cooking, vegetable gardening and exercise (especially cycling).
This entry was posted in Business, Career Changes, entrepreneurs, Entrepreneurship, Leadership, Retirement and tagged , , . Bookmark the permalink.

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