Entrepreneur Goes Nuts with Snack Startup

Howie Sher, a 43-year-old former grocer, has a new product with a memorable name:  “What-A-Ya-Nuts?!”  After a soft launch last month, Sher’s snack — which has clusters of almonds, pecans and sunflower seeds and comes in four flavors — is now in about 100 locations, with most in the St. Louis area.  As reported by stltoday.com, Sher’s future plan is to expand into other parts of the Midwest and then nationwide, hopefully.  “We want people to think we’re a little nutty,” he said, “because life is too serious.”  You can read stltoday.com’s article about Sher here.


About Lynne Strang

I'm a freelance writer who helps organizations and individuals meet their marketing and communications goals. I am also the author of "Late-Blooming Entrepreneurs: Eight Principles for Starting a Business After Age 40." To learn more, please visit my website: lynnebeverlystrang.com.
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2 Responses to Entrepreneur Goes Nuts with Snack Startup

  1. A great reminder of the importance of the product-naming process, especially in the competitive food industry.

  2. lbstrang says:

    A name can help you stand out from the crowd — but then you have to deliver once you have people’s attention.

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