Entrepreneur Goes Nuts with Snack Startup

Howie Sher, a 43-year-old former grocer, has a new product with a memorable name:  “What-A-Ya-Nuts?!”  After a soft launch last month, Sher’s snack — which has clusters of almonds, pecans and sunflower seeds and comes in four flavors — is now in about 100 locations, with most in the St. Louis area.  As reported by stltoday.com, Sher’s future plan is to expand into other parts of the Midwest and then nationwide, hopefully.  “We want people to think we’re a little nutty,” he said, “because life is too serious.”  You can read stltoday.com’s article about Sher here.

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