Entrepreneur Goes Nuts with Snack Startup

Howie Sher, a 43-year-old former grocer, has a new product with a memorable name:  “What-A-Ya-Nuts?!”  After a soft launch last month, Sher’s snack — which has clusters of almonds, pecans and sunflower seeds and comes in four flavors — is now in about 100 locations, with most in the St. Louis area.  As reported by stltoday.com, Sher’s future plan is to expand into other parts of the Midwest and then nationwide, hopefully.  “We want people to think we’re a little nutty,” he said, “because life is too serious.”  You can read stltoday.com’s article about Sher here.

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About Lynne Strang

I'm a writer who blogs about 40-and-older business owners. I am also the author of "Late-Blooming Entrepreneurs: Eight Principles for Starting a Business After Age 40." Outside of work, I enjoy reading, cooking, vegetable gardening and exercise (especially cycling).
This entry was posted in Business, Career Changes, entrepreneurs, Entrepreneurship, Leadership, Retirement and tagged , , , , , , , , , . Bookmark the permalink.

2 Responses to Entrepreneur Goes Nuts with Snack Startup

  1. A great reminder of the importance of the product-naming process, especially in the competitive food industry.

  2. lbstrang says:

    A name can help you stand out from the crowd — but then you have to deliver once you have people’s attention.

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