Inventors Hope for a Shot at Infomercial Fame

Inventors from all over the U.S. traveled last week to New Jersey-based Telebrands, the company behind the “as seen on TV” infomercials, to pitch what they hope will be the next big infomercial success, reports a May 22 article in The Star-Ledger.   Among the contestants were a 44-year-old with a multi-purpose cleaner and a 41-year-old with perfumed jewelry.   Each inventor had five minutes in front of Telebrands CEO AJ Khubani and a panel of judges.  For a product to be a hit, “it’s got to solve an everyday problem” and “it’s got to be visually exciting,” say Khubani.  You can read the full Star-Ledger article here.

About Lynne Strang

I'm a freelance writer who helps organizations and individuals meet their marketing and communications goals. I am also the author of "Late-Blooming Entrepreneurs: Eight Principles for Starting a Business After Age 40." To learn more, please visit my website:
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2 Responses to Inventors Hope for a Shot at Infomercial Fame

  1. Mike Wilson says:

    Exciting opportunities for the bold and inventive.

  2. lbstrang says:

    It’s a great exposure opportunity for those who make the cut.

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