How a Common Problem for Kids Turned into a Business

If you’re freaked out by bugs, you might want to skip this post.  For everybody else, an example of entrepreneurship arising from a pressing need can be found in a recent article about Sarah Casello-Rees, a 47-year-old Michigan mother who turned her son’s bout with head lice into a business.   In 2008, Casello-Rees, a longtime personal trainer, opened the Lice Brigade, which sends “practitioners” to homes or schools to take care of an infestation.   She also has Rapunzel’s Lice Boutique, where she treats customers.  Since December, Casello-Rees has acquired the LouseBuster, a vacuum-like device approved by the FDA, as a nonchemical treatment for getting rid of lice.   The full article about Casello-Rees’ second career can be found here.


About Lynne Strang

I'm a freelance writer who helps organizations and individuals meet their marketing and communications goals. I am also the author of "Late-Blooming Entrepreneurs: Eight Principles for Starting a Business After Age 40." To learn more, please visit my website:
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